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Soft Launch is the brain-child of Mrs. Arunima Manwani. Arunima works with young professionals looking to elevate themselves in terms of their personal image, quality of life, personal appearance and aligning them with international standards of etiquette and couture. In an increasingly globalised world, it is her endeavor to bring the best of the world standards in tune with the evolving Indian eco system.
Arunima is a certified image consultant, personal stylist and personal shopper from the Sterling Style Academy in Milan, Italy, she is an International Etiquette & Social Protocol Consultant and Trainer, trained & certified by Europrotocol from Brussels, Belgium, she is also a certified childrens' etiquette trainer from the ISOE, New Delhi. She did her B.Com from H.R. College, Mumbai and also holds a degree in fashion design from B.D. Somani Institute of Art and Fashion Technology, Mumbai.
Arunima has the knack of making her clients comfortable and at ease, irrespective of their backgrounds, in order to increase their interpersonal skills through performance and delivery. Having worked as an Associate Merchandiser with US based companies like Macy's and Talbots, she has first- hand experience of understanding quality, cuts of garments and with further training and her innate sense of style she has now diversified into the field of Personal Image and Style Consultancy. She has undergone intensive training on various facets of Business etiquette and grooming from ISOE, New Delhi which is affiliated to Etiquette School of Manhattan, New York City.